The Subaru support by a clutch of loyal owners, has been dogged by a few issues in the mainstream marketplace. Its products, while acknowledged as being well-built, reliable and above-average at retaining their value, have struggled for acceptance. In fact, the brand hasn’t even been on the radar of many shoppers.
Consumer feedback has criticized Subaru’s styling, which some consider quirky, and its interiors, which are thought to be more cramped than those of competing nameplates. Even its standard all-wheel drive gets rapped in these days of continuously escalating fuel costs for contributing to poorer fuel-consumption numbers than the competition’s.
So Subaru is changing, opting for more appealing styling, better fuel efficiency and, it hopes, building consumer awareness of the brand. An example of this new approach is the 2012 Impreza, which is expected to be in Canadian showrooms by late October of early November.
This is the fourth generation of the Impreza, which made its debut in 1992 and has generated global sales of 1.85 million to date. This latest iteration is new from the ground up, delivering more aggressive styling, a roomier interior that’s more refined and a new powertrain that promises 30 percent better fuel economy.
And the improvements come without compromising one of the core values of the brand – it’s fun-to-drive quotient.
I wish I could tell you just how much fun it is to drive, but a manufacturer’s embargo on driving impressions prevents me from sharing those details. Suffice to say, after a day driving the new Impreza on some wonderfully winding roads in lower Vancouver Island, it’s safe to anticipate the standards of performance and handling dynamics that endear current Subarus to enthusiasts will continue.
This new compact will be offered in two body styles – a four-door sedan and a five-door hatchback – with four trim levels, starting with the base 2.0i, which includes features such as power windows, door locks and mirrors, cruise control, keyless entry and air conditioning as standard equipment.
Next is a touring edition, which includes additional amenities such as an audio upgrade, Bluetooth connectivity, heated front seats and 16-inch alloy wheels. The trim choices are topped off with a sport package and a limited edition.
The new exterior includes styling cues that are helping redefine the brand, such as a hexagonal grille that is being shared throughout the Subaru lineup and the hawkeye headlights that were introduced on the 2010 Legacy. The car’s silhouette has a sleeker look, due in part to the more raked windshield and thinner A-pillar, which has been moved ahead 200 millimetres. Aggressive wheel arches, also shared with the Legacy give the car a sportier stance.
The wheelbase on both the sedan and hatchback has been stretched to 2,645 mm from current model’s 2,620 mm, yet the shorter one hangs front and rear result in an overall len’s that’s unchanged. Vehicle width remains the same, too.
The lengthened wheelbase contributes to be interior packaging, with more room in the cab and a larger cargo area – the hatchback will accommodate three golf bags, while the sedan will handle four. There’s more shoulder, hip and leg room, especially in the rear seat, where occupants have 50 mm more space for their lower limbs.
Both models feature 60/40-split rear seatback. A nice touch in the sedan’s trunk is the reshaped hinge arms, which are enclosed to prevent crushing cargo when the lid is closed.
Access to the cabin has been improved with larger door openings front and rear. Moving the base of the A-pillar ahead has allowed the designers to stretch the front door opening 125 mm, while the door sills are now 20 mm lower.
The pulled-forward design of the windshield also allows the instrument panel to be positioned lower, making the cabin feel more spacious. Greater attention to detail in the interior is obvious, with significantly more soft-touch plastic on the instrument panel, door trim and centre console. Overall, there’s a more refined look, with a greater use of textures and pain tones to perk up the cabin.
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